Adara Rituals

Over the course of a year, I worked with Tara Townsend, Creative Director and founder of Adara Rituals, to bring her vision for soulful, contemporary Judaica to life by creating illustrations for handmade home decor like Challah covers, placemats, and tealight holders. Tara, a San Francisco mom and granddaughter of Holocaust survivors, draws inspiration from her Jewish heritage, nature-based spirituality, and inclusivity to craft these stunning collections featured in Rolling Stone, Good Housekeeping, Women’s Day, Glamour and the Jewish Museum Shop in New York.

My role at Adara was a mix of illustration, design and production drawings for the embroiderers, beaders, and fabricators. For a peek into the Challah cover's creative process see below.