Odd Harmonic
“Odd Harmonic is where sound, art, and circuitry meet—part DIY laboratory, part surreal temple of noise.” So what’s the right wordmark to accompany this?
Teaming up with ‘That’s Weirdo Stuff’ seems like a good place to start right?
Next I do a round of sketches and another check in.
The typeface I use for a wordmark supports the project's story. I think of it like being a stylist but for someone’s brand.
This phase can go one or two rounds, or more, budget permitting. I offered Derek four options that contrast electronic music and the distant past.
1) Letterpress + Digital. I liked DJR’s Bild inspired by the clunkier weights in older gothic families that “don’t quite fit in.” The letterpress look plus waveform graphic are intended to make it feel old but new.
2) Vintage Synth + Rotating Patterns When Derek mentioned Eurostile in the brief, I got excited because it seemed like a great reason to use ‘Microgramma’ which was the OG Eurostile. It seemed like something you would see on 60’s/70’s keyboard brand and synths are a huge part of his work. Then I thought it would be fun to use different patterns within the word ‘ODD’ to match the different bands he promotes.
3)
Design projects start with mood boards…..
…..A conversation and a creative brief, which I can make for clients but Derek provided a great one. He listed his core ideas, and listed videos of his performances along with art, music, design and ideas for colors, textures and supporting imagery. It was great because it gave me a really clear mood without being too specific which can be limiting.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.