Sunny Day Bars

For Zego Foods’ Sunny Day Bars, we aimed for a fun, approachable look that would appeal to kids and parents. The goal: highlight the extra vitamin D with friendly fruit characters. I collaborated with designer Lauren Hart on the illustrations, then developed a style guide section and a media kit featuring the artwork. The bars went on to become a finalist for a NEXTY award at Natural Product Expo West!

“Martha brought a wonderful combination of design talent and organization to our packaging project. She was the illustration part of our team and worked very effectively with everyone. Her designs are refreshing, happy, and eye-catching, just what we were looking for.” — Colleen Kavanagh Founder, CEO, ZEGO Foods